Saturday 27 September saw the fast rising London label RAAAH take the runway by storm at Zimbabwe Fashion Week London. Following on from a successful season in London with back to back showcases at UK’s biggest fashion trade show Pure London, Africa Fashion Week London 2014, both in early August, and a London Fashion Week kickstarter event The Catwalk Edit earlier this month, RAAAH debuted its first ever collection ‘Fly/Fly High’ on the final day of the event.
Fast garnering rave reviews and editorial coverage in the UK since its launch in April 2014, it was only fitting RAAAH made its Africa debut in Harare which is businesswoman turned fashion designer Mohamed’s hometown. RAAAH not only wowed the dynamic crowd but the designer was also nominated for the Designer of the Year Award at the awards ceremony on Sunday, 28 September 2014.
“As new designer, I was expecting to be nominated as an emerging talent, so to be nominated amongst more established labels is a huge honour,” said Rahima of her nomination.
“Being Zimbabwean, I felt it was necessary to showcase my label at Zimbabwe Fashion Week, and the reception has been great, both from buyers and the media. With such great feedback, I am now looking forward to working on my next collection,” Rahima added.
The label’s Zimbabwe Fashion Week debut will mark yet another step on the journey to becoming a global brand. RAAAH has continued to make waves both at home and abroad, attracting the attention of national and international media and buyers as well as celebrities such as Tiwa Savage who was photographed in a RAAAH dress only last month.
Effortless elegance and sleek silhouettes which embody stylish yet sophisticated simplicity are the design aesthetics which govern RAAAH creations making the label ideal for contemporary women of all ages with a range of ready-to-wear as well as made-to-measure cutting edge looks pitched between the High Street and the high end.
To find out more about RAAAH visit www.raaah.co.uk
Runway photography: Simon Deiner / SDR Photo
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